A photo of a pair of dark framed glasses sitting on a wooden table. The glasses have a round shape. The background blur is very strong, so they are in focus.

KIND - Web project

Sectors: Health, E-Commerce
As a UX researcher, I helped find out what potential customers need of an online shop for prescription glasses and hearing aids.

My Role

UX Researcher in a team of 4 (Strategist, PO, UI)

My Tasks

  • Planning and conduction of user interviews
  • Evaluation of key insights
  • Analysis of risks and service opportunities
  • Creation of testable hypotheses
  • Facilitation of co creation workshops with client
  • Presentation and insight sharing among the product team

Applied Methods and Frameworks

  • Team Canvas
  • Customer Profiles
  • Value Proposition Canvas
  • User Journeys
  • Product Roadmap
  • Hypotheses
  • User Modes
  • Design Challenge
  • Design Charette
  • Linear Unpacking
  • Point of View

This project is under a non disclosure agreement.
I may not share more details of my work.